Aboca, in collaboration with Smell- Festival of Scent, as part of Esxence,
presents the book:
AROMI SACRI. FRAGRANZE PROFANE
Simboli, mitologie e passioni profumatorie nel mondo antico
Francesca Faruolo, per Smell-Festival
Paolo Cambrai, per Aboca Edizioni
Erika Maderna, author of the book
Symbols, mythologies and passions surrounding scent in the Ancient world. Perfume, very effective and universal conduit for metaphor, has lent itself to the definition of cultural paths that have brought together ancient Mediterranean civilisations in the development of meaning and symbols.
Following the social dynamics that brought perfume to centre stage, an itinerary unravels that, from the religious origin of the utilisation of aromas and from mythologies connected to the magic and erotic connotations of scent, arrives at its mundane use, at its therapeutic and cosmetic utilisation. Between moral arrows and olfactory folly, perfume, in the unstable oscillation between the spheres of sacred and profane, reveals the ambivalent approach of ancient man with regards to the body. A straightforward and readable book that retains the accuracy of historical research.